If you own or manage a local health food store and want to increase the number of customers who discover you while searching on Google, then SEO should be at the top of your priorities. As the SEO specialist at Perth-based SEO agency seoperthexperts.com.au points out, the opportunities for smaller and local businesses to get to the top of the search results have never been greater.

The first point we must make here is with regards to many small and local business owners believing that they cannot compete with larger businesses for the top positions on Google. This is not the case, and in fact, for certain keywords local businesses often have a huge advantage when it comes to competing for the top positions on Google.

Obviously, larger health food companies have larger marketing budgets, but when it comes to assessing rankings, Google’s algorithm has barely any idea whether a multi-national company or a single local store owns a website. This means that your local health store’s website has as much chance of hitting the top positions as a large company, if your SEO strategy is set up and carried out correctly.

One of the reasons your health food store’s website can compete is that Google has a huge emphasis on local searches, and it has set up its algorithm to take account of geographical searches. What that means is, if someone is simply searching for ‘health food’ it is a general search and therefore Google is likely to have larger, generic websites in the results for this.

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