If you own or manage a local health food store and want to increase the number of customers who discover you whilst searching on Google, then at the top of your priorities you should have SEO as a means to achieve this goal. As the SEO specialists at www.seoperthexperts.com.au point out, the opportunities for smaller and local businesses to get to the top of the search results have never been greater.
The first point we must make here is with regards to many small and local business owners believing that they cannot compete with larger businesses for the top positions on Google. This is not the case, and in fact, for certain keywords local businesses often have a huge advantage when it comes to competing for the top positions on Google.
Obviously, larger health food companies have larger marketing budgets, but when it comes to assessing rankings, Google’s algorithm has barely any idea whether a website is owned by a multi-national company or a single local store. This means that your local health store’s website has as much chance of hitting the top positions as a large company, if your SEO strategy is set up and carried out correctly.
One of the reasons your health food store’s website can compete is that Google has a huge emphasis on local searches, and it has set up its algorithm to take account of geographical searches. What that means is, if someone is simply searching for ‘health food’ it is a general search and therefore Google is likely to have larger, generic websites in the results for this.
In today’s world, with so much being influenced by the internet, the need for a business to have a website has never been greater, and that applies to beauty salons as much as any other business. However, as the professional website designers at www.slinkywebdesign.com.au advise, it is not enough simply to have a website. It must be well-designed, rank well on search engines, be effective at attracting prospects and help to convert those prospects into paying customers.
There are other tasks that a website must perform such as showcasing your products and services, providing a means for prospects and customers to contact you, strengthening your brand, and presenting your beauty salon as the best local option. Unfortunately, many beauty salons are not benefitting as much from the internet as they should, because their website is poorly designed and does perform these functions effectively, or at all, in the worst cases.
There are several ways you could have a new website created for your beauty salon, but there is only one that is recommended if you want that website to provide you with measurable and sustained results. That recommendation is to use a professional website design agency, first and foremost because they will employ the personnel required to do the job correctly.
These will include designers, programmers, graphic experts, and copywriters who will all be skilled and experienced in how to make a website not only look great, but to function properly on a technical level, and to convert visitors to prospects and ultimately, prospects into customers.